Oona Indonesia, Indonesia’s fastest growing general insurer launches digital platform

Jakarta, 13 March 2024 – Oona Insurance, the leading digital general insurance player in Southeast Asia with a strong presence in Indonesia, launched, its highly anticipated state-of-the-art digital platform for insurance e-commerce, in Indonesia today. The company also launched Mudik Car Insurance; a unique short term car insurance protection specifically tailored to facilitate Mudik in time for the upcoming Lebaran period for Indonesians. offers three categories of easily accessible insurance products: Travel, Flight Delay and Motor Vehicle (car & motorcycle). The digital platform offers key features designed to deliver a delightful end-user experience:

1. Fully Mobile Optimized: Customers can enjoy seamless access to the platform across all devices, including their mobile phones.

2. Fast and Seamless Experience: The online purchase process has been meticulously streamlined, ensuring customers can easily purchase direct-to-consumer products such as motor vehicle, travel and flight delay insurance, as well as submit claims effortlessly.

3. Accessibility and Flexibility: Customers have access to multiple payment options, including flexible payment plans with 0% installment options for 3, 6, and 12 months, catering to diverse financial preferences.

4. Use of Innovative Technologies: Using online AI inspection for improved defect detection in motor vehicle insurance, employing optical character recognition to convert camera images and PDFs into text for simpler KYC processes and Generative AI to enhance website functionality.

During this momentous launch, Abhishek Bhatia, Founder and Group Chief Executive Officer of Oona Insurance expressed, ” This is truly a monumental moment for everyone at Oona. We embarked on a journey to be the most transformational and customer centric insurer in Southeast Asia, and bringing new technology and products to consumers is at the heart of it. With the launch of, our vision is becoming a reality. Consumers can now buy multiple insurance products online with a few clicks. This platform, along with innovative product offerings like the Mudik Car Insurance, are proof points of our unwavering commitment to delivering unparalleled value to Indonesian market .”

The 2023 Jasa Raharja Report highlighted the urgency of ensuring Indonesians’ safety during Lebaran Mudik, with 726 fatalities and 5,894 traffic accidents reported during 18-28 April 2023. Oona empathizes with the desire of Indonesians to return home to their families safely, which is why Mudik Car Insurance is launched via the #MudikTenangBarengOONA (#WorryFreeMudikWithOONA) campaign. By offering easy purchase on without the need for car inspection or complex document uploads, Oona aims to provide peace of mind to urban car owners with digital proficiency and frequent travel habits, ensuring their journeys are safe and worry-free.

Vincent C. Soegianto, Chief Executive Officer, Oona Indonesia said, “As we navigate Indonesia’s dynamic insurance landscape, our customers remain at the heart of what we do. The platform will allow for democratizing access of insurance to Indonesians. We also understand the importance of customizing our products to suit Indonesia’s diverse lifestyles and unique needs. Hence, we’ve launched the Mudik Car Insurance underscoring our deep understanding of the Indonesian market. This product is crafted specifically for Indonesians, enabling them to focus on what truly matters: safely reuniting with their loved ones during Lebaran.”

To ensure affordability and accessibility to all Indonesians, the premium of Mudik Car Insurance is set at an affordable price of IDR 49K for 10-day coverage, available between 12 March to 30 April 2024. The insurance plan provides comprehensive coverage, including Total Loss Only coverage, Personal Accident coverage for both the driver and passengers, Third-Party Liability coverage, as well as 24/7 Roadside Assistance and Claim Center, ensuring a worry-free journey.

Oona Indonesia is anchored on a robust Risk-Based Capital (RBC) of 696.48% and Total Equity exceeding IDR 1.53 trillion as of 31 December 2023 (unaudited). These figures are a testament to Oona’s financial strength and strict adherence to regulatory standards, ensuring our continued reliability and commitment to serve with excellence in Indonesia.

March 13, 2024

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March 13, 2024